Free · Pro · Business
Which version suits your website?
Not every website has the same requirements. Here you will learn which version fits your daily workflow—from a clear starting point to ongoing support for demanding online projects.
Three tiers · one system
From initial overview to ongoing support
Free, Pro, and Business build on each other. What matters is not which package is largest, but which support suits your website and your daily workflow.
Free · Basics
A clear starting point
For professionally managed websites where relationships need to be assessed more precisely and anomalies should be detected early. Additional convenience simplifies daily work in the WordPress admin area.
- Basic visitor statistics
- Core metrics and simple top pages
- Rough country orientation via the basic world map
- License status and important system notifications
Pro · Statistics
More depth for regular decisions
For those who first want to understand what is fundamentally happening on their website. The most important signals remain visible without overloading the entry point with too many details.
- All features from Free
- World map with more precise country, region, and city assignment
- Extended content analysis
- In-depth crawler and bot detection
- Classify search engines and search intentions more precisely
- Compact recommendations in the statistics areas
- Early warning system with email alerts
- Multiple email recipients
- Personalized interface with movable and collapsible boxes
- Premium updates
Business · Live & Management
Current signals for informed decisions
For businesses and decision-makers who want to capture important developments promptly and receive them in a comprehensible summary. Live signals, complete recommendations, and the executive report provide a compact view of the current situation.
- All features from Pro
- Complete world map with live view
- Live visitor markers
- Online visitor indicator in the admin area
- Complete recommendations with context
- Daily statistics report via email
- Executive Cockpit as a compact management report
- Live chat in the protected Business area (future)
- White-label foundation
- Extended administration and prioritized notifications
- Important messages and notifications via push
Free · Fundamentals
Start simply and still maintain an overview
Free is suitable for smaller websites and anyone who first wants to develop a sense of activity, important content, and the rough origin of interest. The interface deliberately focuses on the fundamentals.
Classify visits and development
The basic visitor statistics show how much is happening on your website. Metrics for today as well as the last 7, 30, and 365 days make changes visible without overloading the entry point with too many individual values.
Which pages receive attention
A simple top pages overview makes visible which content is accessed most frequently. This allows you to quickly recognize which topics generate interest and where a closer look might be worthwhile.
Where interest roughly comes from
The basic world map roughly assigns accesses to countries based on language and time zone. It provides initial orientation but still operates without local GeoIP precision and without live markers.
License status and important notifications
The current activation status remains visible in the admin area. Additionally, EXAN notifications inform about relevant changes, promotions, or technical announcements.
Pro · In-depth
Recognize more context and react earlier
Pro is aimed at professionally managed websites where an initial overview should become reliable decisions. Origin, content, and technical signals can be classified more precisely; compact notifications support the next sensible measure.
All fundamentals remain intact
Basic visitor statistics, metrics for today, 7, 30, and 365 days, simple top pages, the basic world map, as well as license status and system notifications are still included. Pro supplements this foundation instead of replacing it.
Classify origin much more precisely
The statistical world map uses local GeoIP precision and distinguishes countries, regions, and cities. This turns rough orientation into a more precise view of geographic focal points—still without live markers.
Better understand successful content
The extended content analysis goes beyond simple top pages. It helps classify which content captures attention and where revision or further development might be worthwhile.
Distinguish crawlers and bots more precisely
The extended bot analysis separates technical visitors, search engine crawlers, and conspicuous access patterns more precisely. This allows automated requests to be better distinguished from human activity.
With what intent people arrive
The extended classification connects search engine accesses with recognizable search terms and search patterns. This makes it more understandable which questions concern people and whether the existing content provides a suitable answer.
Compact recommendations instead of mere numbers
Observations from the connected statistics areas are translated into brief, concrete notifications. They show where a closer look is worthwhile without immediately turning every change into a problem.
Notice anomalies earlier
The early warning system monitors important developments. In case of conspicuous changes, an email can inform so that unusual events are not discovered only during the next manual visit to the admin area.
Send notifications to the right people
Multiple email recipients can be registered. This ensures warning messages reach not only a single address but also, if desired, other responsible parties, technical support, or a responsible agency.
Adapt the interface to your own workflow
Boxes can be moved or collapsed and the personal view can be saved. This keeps frequently used areas quickly accessible while less important elements do not constantly get in the way.
Reliably receive further developments
Premium updates bring improvements and package-related extensions to the existing installation via the designated update channel. The configured statistics do not need to be rebuilt for this.
Business · Live & Management
Current signals and a clear view for decision-makers
Business is aimed at businesses and decision-makers who do not want to understand what happened only in retrospect. Current online signals, complete classifications, and compact reports bring important developments closer to the daily decision-making process.
Everything from Pro remains on board
The fundamentals from Free as well as GeoIP precision, extended content, bot, and search analyses, compact recommendations, early warning, multiple recipients, personalized interface, and premium updates remain fully included.
From geographic overview to current situation
The complete world map extends the statistical country view with live data and additional details. This makes visible from which regions activity is currently emerging without losing sight of longer-term developments.
Recognize active visitors on the map
Live visitor markers show where anonymized accesses are currently taking place. The live radar bundles current visitor journeys and makes new movements promptly traceable.
Immediately see if someone is currently online
A green indicator in the admin area signals real online activity. A brief glance is sufficient to distinguish live visits from regular statistics and dive deeper if needed.
Fully classify context
While Pro delivers compact notifications, Business combines observations from multiple areas more comprehensively. The Analysis Compass explains context, classifies its significance, and helps prioritize sensible next steps.
Automatically receive the daily situation
The daily statistics report bundles important metrics, developments, and anomalies in one email. This keeps the current situation in view without having to open all areas in the WordPress admin every day.
A compact report for decision-makers
The Executive Cockpit condenses local metrics, anomalies, and recommendations into a comprehensible management report. Decision-makers receive the report via email and do not require access to the WordPress admin area.
In preparation
Direct contact in the WordPress admin area
A dedicated communication channel between website operator and EXAN is planned for Business. The future live chat should be accessible directly in the WordPress admin area. The technical chat function is currently prepared but not yet active.
In preparation
Prepare a more neutral presentation for clients
The white-label foundation is planned for Business. It should later enable a more neutral and professionally customized presentation for clients. Which elements can be modified is not yet defined; a usable settings interface does not yet exist.
In preparation
Manage larger client structures more centrally later
The extended administration is planned as a foundation for future client, tenant, and management functions. It should organize larger structures more clearly. A standalone user interface for this is not yet available.
In preparation
Highlight important messages more specifically
Prioritized notifications should make particularly important Business messages more clearly visible and deliver them more specifically. The package release is prepared; separate control of this communication is not yet available.
Also receive important messages and notifications via push
Important messages and notifications can be delivered via push. This keeps decision-makers promptly informed even outside the WordPress admin area and allows them to react more quickly to conspicuous developments.
All features at a glance
What Free, Pro, and Business each include
The three versions build on each other. The comparison shows which areas are included and how the scope expands from entry to ongoing support.
Visitors & Metrics
Obtain a clear overview of visitors, page views, and the development of your website. The most important metrics are presented comprehensibly and help you quickly classify changes.
✓ Immediately understandable
✓ Quickly recognize changes
✓ Track developments over time
✓ Foundation for further analyses
● Free
Included.
Basic visitor numbers and page views.
● Pro
Included.
Additional analyses and developments.
● Business
Included.
Live signals and management views.
Top Pages
Recognize which pages are accessed most frequently and which content receives sustained attention. This allows you to quickly see which areas function well and where a closer examination is worthwhile.
✓ Quickly recognize successful content
✓ Directly compare strong pages
✓ Track changes over time
✓ Find starting points for content maintenance
● Free
Included.
Overview of most-accessed pages.
● Pro
Included.
Additional classification of development and page performance.
● Business
Included.
Extended management view with current signals.
Visitor Sources
See through which search engines, websites, campaigns, or direct accesses people reach your website. This makes visible which paths actually bring reach and suitable visitors.
✓ Recognize important access paths
✓ Compare search engines and referrals
✓ Better classify campaigns
✓ Discover dependencies on individual sources
● Free
Included.
Basic overview of access sources.
● Pro
Included.
More detailed analysis and temporal development.
● Business
Included.
Current signals and extended management classification.
Countries & World Map
Immediately recognize from which countries your visitors come and how their distribution develops. The world map makes regional focal points, language areas, and international reach visible.
✓ Analyze visitors by country
✓ Display world map with origin
✓ Recognize language areas
✓ Track international development
● Free
Included.
Overview of visitors by country.
● Pro
Included.
Additional analyses and developments.
● Business
Included.
Live analysis and international management view.
Content Compass
The Content Compass evaluates your content based on real visitor data and shows which pages should be expanded, updated, or newly created.
✓ Recognize content potential
✓ Find new topics
✓ Improve weak content
✓ Receive concrete action recommendations
● Free
Included.
Basic content analysis.
● Pro
Included.
Extended recommendations and priorities.
● Business
Included.
AI-supported recommendations and strategic planning.
Visitor Paths
Track the path of your visitors through the website. Recognize on which pages sessions begin, how they develop, and at which point many visits end.
✓ Recognize entry and exit
✓ Analyze typical visitor paths
✓ Make weaknesses visible
✓ Specifically improve navigation
● Free
Included.
Shows the path of visitors across multiple pages and makes entry and exit pages visible.
● Pro
Included.
Extends the analysis to include typical visitor paths and recurring navigation patterns.
● Business
Included.
Recognizes critical abandonment points, unusual movements, and delivers concrete management notifications.
Search Intentions
WebCompas recognizes what visitors were likely searching for and what expectations underlie their requests. This allows content to be more specifically aligned with actual interests.
✓ Better understand search intentions
✓ Recognize missing content
✓ Develop more suitable content
✓ Evaluate user interests based on data
● Free
Included.
Assigns search terms and page views to the probable interests of visitors.
● Pro
Included.
Recognizes search patterns and shows which content visitors actually expect.
● Business
Included.
Links search intentions with AI recommendations and strategic content suggestions.
Bots & AI Crawlers
Recognize which search engines, AI systems, and automated bots visit your website. This makes visible which content is indexed and which systems regularly access your website.
✓ Recognize Google, Bing, and AI crawlers
✓ Distinguish real visitors from bots
✓ Monitor crawling activity
✓ Detect indexing problems early
● Free
Included.
Basic overview of detected bots.
● Pro
Included.
Additional analysis by bot types and frequency.
● Business
Included.
Live detection of AI crawlers and extended management notifications.
Devices & Browsers
See at a glance which devices, browsers, and operating systems your visitors use. This allows you to recognize technical focal points and possible display problems.
✓ Compare desktop, tablet, and smartphone
✓ Recognize browser shares
✓ Analyze operating systems
✓ Derive optimization for important devices
● Free
Included.
Overview of devices and browsers used.
● Pro
Included.
Extended statistics and developments over time.
● Business
Included.
Live analysis with technical recommendations and priorities.
Live World Map
The live world map shows in real time from which countries visitors and search engines access your website. Active accesses become immediately visible and help you recognize international reach, new markets, and current activities at a glance.
✓ Track active visitors worldwide
✓ Geographically recognize search engines and AI crawlers
✓ Observe countries in real time
✓ International activities immediately visible
● Free
Not included
The live world map is not available in the Free version.
● Pro
Included.
Shows current visitors worldwide on an interactive world map.
● Business
Included.
Extends the live world map with crawler activities, country statistics, and management notifications in real time.
Online Visitors
Track current visits directly during their stay. You see which pages are opened, how individual sessions develop, and which content is currently receiving attention.
✓ Immediately recognize active visits
✓ Track page changes live
✓ Trace individual visitor journeys
✓ Classify current interests more quickly
● Free
Not included
Live visits are not available in the Free version.
● Pro
Included.
Shows current visitors and their opened pages.
● Business
Included.
Extends the live view with detailed visitor journeys and current management signals.
Online Indicator
The online traffic light shows you in real time whether visitors or search engines are currently active on your website. A flashing green indicator signals human visitors, while a flashing yellow indicator detects new crawlers or AI systems. This way, you always know when something is really happening on your website.
✓ Detect visitors in real time
✓ See search engines and AI crawlers instantly
✓ Live status without reloading the page
✓ Capture activity at a glance
● Free
Not included
The live online traffic light is not available in the Free version.
● Pro
Included.
Shows in real time when visitors are on your website or new search engines are analyzing your content.
● Business
Included.
Extends live monitoring with additional status information, priorities, and instantly visible visitor and crawler activity for even faster monitoring.
Executive Report
Summarizes the most important developments in an easy-to-understand way and provides a quick overview of reach, content, anomalies, and current action points.
✓ Capture key metrics at a glance
✓ Put developments into context
✓ Spot anomalies faster
✓ Prepare decisions with focus
● Free
Not included
The summarized Executive Report is not available in Free.
● Pro
Included.
Creates a regular summary of the most important developments.
● Business
Included.
Extends the report with current warning signals, priorities, and management recommendations.
Early Warning System
Detects unusual changes early and points to potential issues or unexpected developments before they are overlooked in day-to-day operations.
✓ Detect unusual changes
✓ Notice declines early
✓ Classify technical anomalies
✓ Plan countermeasures in time
● Free
Not included
Automatic early warnings are not available in Free.
● Pro
Included.
Reports unusual changes in access and important pages.
● Business
Included.
Extends warnings with live signals, prioritization, and specific action guidance.
AI Recommendations
Connects statistical data with easy-to-understand suggestions and shows which content, pages, or actions deserve special attention next.
✓ Combine data in an easy-to-understand way
✓ Prioritize opportunities and weaknesses
✓ Get concrete next steps
✓ Proactively support new content
● Free
Not included
Automatic AI recommendations are not available in Free.
● Pro
Included.
Provides data-based recommendations on content and developments.
● Business
Included.
Extends the suggestions with strategic priorities, live data, and a management perspective.
Push Messages
Informs you directly about important developments without you having to constantly open the dashboard. Relevant notices reach you at the right time.
✓ Learn about important events immediately
✓ Receive warnings outside the dashboard
✓ Reduce response times
✓ Prioritize only relevant notices
● Free
Not included
Push messages are not available in Free.
● Pro
Not included
Direct push notifications are not included in Pro.
● Business
Included.
Sends prioritized live notices about important developments and warning cases.
Live Chat
Live chat supports website owners and administrators with urgent questions directly in the dashboard. This way, you get quick help with statistics, features, and important decisions around exan WebCompas.
✓ Quick help with urgent questions
✓ Support directly in the dashboard
✓ Answers about features and analyses
✓ Direct contact without long waiting times
● Free
Not included
Live chat is not available in the Free version.
● Pro
Not included
Live chat is available exclusively for Business customers.
● Business
Included.
Direct live chat for urgent questions about exan WebCompas, statistics, and operation—specifically for website owners and administrators.
White Label
Fully customize WebCompas to your company. Your own logos, colors, and labels ensure a professional appearance for customers, employees, or partners—without EXAN taking center stage.
✓ Use your own logo
✓ Apply company colors
✓ Define custom labels
✓ Professional brand presence
● Free
Not included
White Label is not available in the Free version.
● Pro
Not included
White Label is exclusively included in the Business version.
● Business
Included.
Customize WebCompas with your own logo, company colors, and a tailored presentation for customers and employees.
Mobile Email
Receive important status messages, reports, and warnings automatically by email—optimized for smartphones and tablets. This keeps you informed on the go about visitors, live activity, and important events on your website.
✓ Optimized for smartphones and tablets
✓ Receive reports automatically
✓ Read warnings immediately
✓ Stay informed anytime, even on the go
● Free
Not included
Mobile email is not available in the Free version.
● Pro
Included.
Important reports and notices can be sent automatically by email.
● Business
Included.
Extends email delivery with live notifications, prioritized messages, and management information for mobile devices.
Multilingual Support
exan WebCompas detects your visitors’ language and supports international websites with language-related analyses and recommendations.
✓ Detect visitor languages
✓ Support international websites
✓ Monitor language trends
✓ Multilingual analyses
● Free
Included
Basic language analysis.
● Pro
Included
Advanced language statistics.
● Business
Included.
Management analyses by language and region.
Automatic Updates
New features, improvements, and bug fixes are conveniently provided via the integrated update function. This keeps exan WebCompas up to date without manual effort.
✓ One-click updates
✓ Get new features automatically
✓ Security and bug fixes
✓ Always up to date
● Free
Included.
Receives approved updates for the Free version.
● Pro
Included.
Receives all Pro updates automatically.
● Business
Included.
Receives Business updates and new features immediately after release.
Settings
All central configurations of exan WebCompas are located in one place. Privacy, GeoIP, module management, license, early warning system, and management features can be adjusted directly in the WordPress backend without code. All areas are clearly structured and show the current status immediately.
✓ Central plugin configuration
✓ Customize privacy settings
✓ Enable or disable modules
✓ Manage license and updates
Your decision
Which tier supports you most effectively?
More features are not automatically the better choice. What matters is which questions your website raises in day-to-day work—and how quickly an observation should turn into meaningful action.
Free
You want to get started safely first
Free is a good fit if you want to see basic developments, important content, and a rough country overview—without starting right away with advanced insights or live features.
Pro
You work with your website regularly
Pro is a good fit if you want to better classify origin, content, and technical signals, receive concise recommendations, and spot anomalies earlier.
Business
You are responsible for ongoing decisions
Business is a good fit if current online signals, complete recommendations, email reports, and a concise management view are meant to shorten the path from development to decision.
